NeXT SUMMIT-全球沉浸式产业峰会

AbouT NEXTSUMMIT

The new immersive experience entertainment format represented by the Chamber of Secrets, Script Killing, Immersed Drama, New Media Exhibition and XR is changing commercial real estate and cultural tourism real estate, and then affecting all existing business models.

With its global influence in the industry and extensive contacts at home and abroad, NeXT SCENE held the first global immersive experience entertainment industry summit in Shanghai on November 10-11, 2021. The summit will focus on China's local development and international dialogue, promote the development of immersive experiential entertainment and establish a sustainable cooperative network ecology by establishing an international cooperation alliance.

Organizer

AGENDA

2021 NeXT SUMMIT- THE GLOBAL IMMERSIVE INDUSTRY SUMMIT AGENDA (TBD)

2021. NOV.10 (GMT+8): 2:00pm – 6:00pm

2:00-2:15pm OPENING
●Building the Global Alliance for Immersive Entertainment Industry

2:15-3:15pm

●Facing the future: geographic analysis of the global immersive experience entertainment market

○ Muso Fan，CEO, NeXT SCENE，（Introduction to the Chinese Immersive Experience Industry Market)
○ Steve M. Boyle & Kimberly Flynn，Producers, Epic Immersive（Introduction to the U.S. Immersive Experience Industry Market)
○ Tristan Bruemmer，President, French Association for Immersive Artists，(Introduction to the Immersive Experience Industry Market in France)
○ Richard Turco, Producer & Executive Director, French Immersive Studios, (Introduction to the Immersive Experience Industry Market in France)
○ Melinda Lauw，Director of Experience Design,Lucid Entertainment (Introduction to the Immersive Experience Industry Market in the Southeast Asia)

3:15-4:15pm

● Scene reconstruction: immersive experience reshapes new urban space

○ Carol Chen, Executive Director, Shui On Group (The Innovation in Commercial Real Estate -- Ruihong World, Shanghai)
○ Michael Beneville， CCO, AREA15 (Immersive Experience Complexes)

4:15-4:35 TEA BREAK

4:35-5:35pm

● INNOVATIVE Storytelling: Experience Entertainment Leads the 10th Art Revolution

○ William Wang, Co-founder and COO, Probe Notes
○ Andrea Moccia，Secret Cinema Producer （Secret Cinema）
○ Jialu Yuan， IP Director, IQIYI（How IP Empowers the Development of Immersive Experience Entertainment）

5:35-6:00pm

● Industry Investment: Investment Opportunities in the Immersive Experience Entertainment Industry (Round table Forum)

○ Muso (host)
○ Paige Chuang, Head of Commercial Real Estate Retail Leasing in Greater China, Jones Lang LaSalle
○ Shuai Li, VP, Modern Sky (The Development of the Industry Chain of the Music Intellectual Property)
○ Shuyu Zhang, Deputy General Manager and Chief Brand Officer，Shanghai Fengyuzhu Culture Technology

2021.NOV.11 (GMT+8): 9:30am – 12:00pm

9:30-10:10
●Global immersive experience entertainment segmentation analysis & global script reasoning industry market report released

○ Muso Fan CEO, NeXT SCENE (New Opportunity for Cultural Exchanges)○ David Spira & Lisa Spira, Founder, RECON (Global Secret Chamber Industry Market Report and Latest Trends)
○ Shiyue Chen, Project Manager, NeXT SCENE Research Institution ("Global Murder Mystry Market Report and Analysis")

10:10-11:20

● Global immersive experience industry sharing recommendations on behalf of the company

○ Yijun Wang， Founder, Shanghai Mixu Technology / Mirrorland
○ Cecilè, CXO, EcoPlants Technology
○ Xiao Tang， Co-founder, MAX DUU COUNT
○ Zuoyu Tang， Founder, Juhai Technology

11:20-11:40

● Q&A

○ Muso Fan CEO, NeXT SCENE （host）

11:40-11:50 BREAK

11:40-12:00

● Immersive industry venture capital and new opportunities for cultural overseas (online roundtable forum)

○ Yuetian Chen, Founder, Initiate Capital (host)
○ Blair Wei, Head of Business Strategy and Innovation Investment, Shui on Land
○ Jiaqi Zhang, Partner, Yuanyuzhou Ventures

SPEAKERS

The organizing committee of the summit invited international guests such as American innovative immersive complex project-AREA15 (the first sharing in Asia), British secret cinema, French immersive creative cluster and French immersive artists association (the first sharing in Asia), American epic immersion, Singapore LUCID Entertainment, and other industries from different fields such as Ruian Real Estate, Jones Lang LaSalle, Wind Architecture, Iqiyi, Modern Sky, and crime detection notes.

（The guests are ranked in no particular order）